Culture. Eat it
14 October 2015
PANTONE COLORS SEEN THROUGH SMALL OBJECTS OF EVERYDAY LIFE: TINY PMS MATCH
I think the most beautiful creative projects are never premeditated. They always results from case. From an idea comes another idea. Or from an inspiration. The project of the Texan designer Inka Mathew was ideated, for example, looking at small and bright blue flowers that were growing in her garden. Those flowers have instilled in her mind the question: “I wonder what PMS (Pantone Matching System) color is that?” So, thanks to her curiosity, she found an exact match: she photographed the little flower on the matching Pantone chip and shared the picture on her Instagram profile. The reaction of her follower was so welcoming, that from this picture was born a real project called Tiny PMS Match.
On Tumblr and Instagram dedicated profile you can find a colorful gallery, composed of small objects that have caught the attention of Inka, or have a personal meaning for her. From her son’s favorite cereal to her husband’s cholesterol medication, to the wild flowers blooming around her area: all photographed objects are pieces of daily life, not only for Inka, but for all of us.
That’s why Tiny Match PMS is followed by people from all over the world. Not only that, for those interested, in May 2016 it will be published a book of 200 images, including more than 50 unpublished ones. I can’t wait to put it in my library!
Image courtesy: Inka Mathew
All images © Inka Mathew, all rights reserved
Copywriter, content creator and mum with a huge passion for photography. Writing is a therapy that allows her to express her own personality and brings out her true voice. Better than a psychiatrist. Forever trying to find her way, at the time, she prefers to get lost.